Another One of Life’s Turns by Spillmann/Felser/Leo Burnett
Part of a series of promotions for Swiss Life Insurance, identifying the many mantras we say to ourselves that eventually get twisted down the path of a life.
(source: adsoftheworld)
(via curtis-mcfly)
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(source: adsoftheworld)
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Adventures in amazing copywriting.
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kummerspeck
German:
Etymology:
Composed of Kummer (“grief”) and Speck (“bacon”)
